Types Of Paper In Catalog Printing & Vci Packaging Paper

There are many things that are important to catalog design. The cover page design and the style of your brochure's item pages all play crucial functions in creating a brochure that will bring in brand-new consumers and sales.

None of the things discussed above are more important than the type of paper you will choose to print your catalog on. The "feel" of your catalog is very important to your potential clients. The longer they have your brochure in their hands, the more product they will purchase. In this article I will go over some of the lots of paper options you need to print your catalog on.

First you need to choose if the cover will be the very same paper as the rest of your brochure. For the most part the cover will be of heavier weight then the interior pages.

2nd you will require to select uncoated or covered paper for printing your catalog. Coated paper is for the glossier designs and uncoated is more cost-effective, but can still display your products well.

So you have 2 things to consider first, "Will it be shiny paper or not?", "Will my cover be the same weight as the interior pages of my catalog?"

Once you have actually answered those two concerns the next choice is what the weight of the paper will be. Most catalogs opt for 60, 70, or 80 lb. weights. It would be 60lb uncoated or covered, 70 pound. Uncoated or covered. 80 lb. Paper usually is only picked for 80 lb. Weight and above. Not all paper is determined by weight. Some is measured by density or "points".

Now the above is really over-simplified. There are other kinds of unique paper you can select from. There is textured paper, photographic paper, and other more pricey paper to choose from if you are offering a high-end or expensive item.

When here selecting the paper your brochure will be printed on, there are likewise other factors to consider. Such as the method of printing you are going to select.

If you are going to have your catalog printed on a hot-set web press, then you can select uncoated or layered paper. The heat will dry the ink as it prints your brochure. Then the ink air-dries and is soaked up into the paper, if your printer uses a cold-set web press. A cold-set web press can not print on layered paper.

Then you can choose from any of the high quality papers they have offered, if your printer utilizes a sheet-fed press. The very same chooses printers that do digital printing.

It will depend a lot on the printer you select. You require to learn what type of paper is offered and you will wish to see samples of the paper to get a much better concept of which one you wish to print your brochure on. Ask your printer to suggest the different types of paper they believe will be the finest for your brochure.

Here is a list of a few of the kinds of paper your printer might have offered for you to select from or might be able to buy for you.

4 things determine the quality of the paper, opacity, brightness, ppi, and finish. (Pounds per inch) Brightness affects the contrast and radiance of the paper. If a paper is too nontransparent, your text and images from one page will be seen through onto another page that your client is attempting to read.

Ask your printer to offer you with samples or example pamphlets and a cost list for printing your catalog on the numerous types of paper before you choose. You know what your budget is and paper is only one of the expenditures you need to think about.


None of the things discussed above are more essential than the type of paper you will select to print your catalog on. In this post I will go over some of the lots of paper choices you have to print your catalog on.

There is textured paper, photographic paper, and other more costly paper to select from check here if you are selling a expensive or high-end item.

If you are going to have your catalog printed on a hot-set web press, then you can pick uncoated or covered paper. You need to discover out what type of paper is offered and you will want to see samples of the paper to get a better idea of which one you want to print your brochure on.

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